Who owns your face when a photograph is taken, shared, or used commercially? This paper examines how Nigerian law approaches image rights through copyright, contract, passing off, constitutional privacy, and data protection, and what AI-generated images reveal about the gaps between them.

From football rivalries and AI-generated videos to politics, journalism, and the courtroom, this essay explores why falsehood has become so cheap to produce, so profitable to spread, and so difficult to correct. At its heart is a simple question: what happens to society when reality itself becomes something we can manufacture?